A decade of partnership: Wewalka and Ahlstrom’s enduring collaboration in food packaging

For over a decade, Wewalka, one of the big players on the fresh-dough market, has partnered with Ahlstrom. This long-standing collaboration has been instrumental in delivering top-quality baking solutions to final consumers, highlighting the value of trust, innovation, and shared commitment in professional partnerships.

Founded in Austria in 1987, Wewalka has carved a niche in the food industry by offering high-quality rolled fresh-dough products that bring convenience and gourmet flair to home baking. From pizza and puff pastries to croissants and quiche, Wewalka’s rolled dough has become a household staple in over 30 European countries. Thriving for excellence is a daily concern and is therefore firmly anchored in the corporate strategy.

A critical element of Wewalka’s success is its attention to detail in every aspect of product presentation and performance. Ahlstrom baking paper included with its dough is a prime example, ensuring a superior baking experience for consumers.

For more than 10 years now, Ahlstrom’s Food Packaging business unit has supplied Wewalka with high-quality baking paper, which is not only functional—offering non-stick properties and optimal baking performance—but also aligns with Wewalka’s commitment to sustainability, being it a compostable, and food-safe material.

“The partnership with Wewalka is a demonstration to the strength of collaboration and alignment in values,” says Christina Blank, Ahlstrom’s Key Account Manager. “We take pride in understanding Wewalka’s unique needs and delivering consistent quality that supports their brand promise. Ahlstrom’s baking paper ensures seamless performance in the production process, delivering consistent quality with minimal dust and no breaks. The trusting business-relationship has enabled Ahlstrom to elevate Wewalka´s processes by setting new benchmarks in quality and compliance for the paper industry at the same time”.

A Partnership Built on Trust and Shared Values

The relationship between Wewalka and Ahlstrom goes beyond a typical supplier-client dynamic. Over the years, we have worked closely to innovate and adapt to changing market demands. Ahlstrom’s ability to deliver tailored solutions, along with Wewalka’s feedback-driven approach, has created a partnership rooted in mutual respect and continuous improvement.

“Our collaboration with Ahlstrom has been a cornerstone of our operations for over a decade,” says Robert Lackner, Director Supply Chain Management at Wewalka. “Their reliability, product quality, willingness to adapt to our needs and shared vision have enabled us to meet our high standards and ensure customer satisfaction. To ensure the best possible production processes at Wewalka, it is important to the SCM-team at Wewalka to work with the best in their industry.”

As consumer preferences evolve and sustainability becomes increasingly vital, the Wewalka-Ahlstrom partnership is well-positioned to meet these challenges. By continuing to leverage expertise and shared commitment to innovation, we are set to strengthen our collaboration further, delivering value to customers and fostering environmental stewardship.

In an industry where longevity in partnerships is rare, Wewalka and Ahlstrom can be seen as an outstanding example of how aligned goals and mutual trust can drive success over the long term.