Ahlstrom expands its WallStar® Digital portfolio delivering the ultimate digital wallcovering solution
AHLSTROM PRESS RELEASE APRIL 17, 2025, at 10:00 EEST
Ahlstrom, a global leader in fiber-based specialty materials, expands WallStar® Digital, it’s 100% PVC-free nonwoven portfolio for wallcovering, delivering exceptional digital print quality and limitless creative potential.
In addition to WallStar® Digital Wallcover, the range now includes three new segments: Easy, Advance and Essential. Engineered for all digital printing technologies, they offer various advantages like rich textures, outstanding durability, ease of application, and responsibly sourced materials. This expansion reinforces Ahlstrom’s commitment to providing innovative solutions that address the growing need for safe, sustainable and high-performance materials.
Ahlstrom’s new WallStar® Digital EASY offers an extensive range of pre-pasted and self-adhesive nonwovens. Both options ensure a quick, clean, and hassle-free installation, making wall decoration much easier.
WallStar® Digital Advance is Ahlstrom’s innovative offering delivering PVC-free wallcovering media that meets Type II commercial standards. This commercial-grade wallpaper is designed for high-traffic environments, combining superior performance, sustainability, and aesthetic excellence to transform digital printing projects.
WallStar® Digital Essential brings environmentally conscious innovation to wallcoverings without sacrificing performance. Made with FSC-certified pulp, 100% recycled synthetic fibers, and 100% recycled binders, WallStar® Digital Essential considers environmental impact from sourcing to production. With a soft texture, high stability, and excellent digital print results, it ensures effortless installation and stunning designs.
Combined with WallStar® Digital Wallcover, portfolio’s widest range of nonwovens for digital printing, providing unlimited scope for natural aesthetic and premium designs, Ahlstrom now offers the ultimate solution for digital wallcoverings.
“The expansion of WallStar® Digital positions Ahlstrom as the most comprehensive solution provider for our customers who want to stay ahead in the evolving arena of digital décor”, says Pierre Mary, Vice President of Ahlstrom’s Nonwovens business.
Meet Ahlstrom at Fespa 2025 in May in Berlin
Ahlstrom will be show-casing its expanded WallStar Digital® portfolio at Fespa 2025 on May 6–9 in Berlin. Participants will have the opportunity to find out more and experience the materials themselves. Come and experience the new decorating experience, see Ahlstrom WallStar® Digital, at Hall 25, booth D20 in Berlin.
For more information on Ahlstrom’s WallStar Digital® and its expanded portfolio, visit https://www.ahlstrom.com/products/construction-surface-and-furniture-materials/wallcover-and-wall-liner/wallstar-digital/
Ahlstrom in brief
Ahlstrom is a global leader in combining fibers into sustainable specialty materials. Our purpose is to Purify and Protect, with Every Fiber, for a Sustainable World. We aim to be the Preferred Sustainable Specialty Materials Company for all our stakeholders. Our three divisions, Filtration and Life Sciences, Food and Consumer Packaging, and Protective Materials along with Performance Materials cluster, address global trends with safe and sustainable solutions. Our net sales in 2024 amounted to EUR 3.0 billion and we employ some 6,800 people. Read more at www.ahlstrom.com.